Product Analytics Expertise
From instrumentation to insights
We specialize in turning product data into a growth engine by combining
analytics strategy with hands-on expertise in leading platforms: Google Analytics, Amplitude, and Mixpanel.
Industry experts trusted by top companies worldwide
"Shearwater bridges the business gap between technical and practical, joining actionable
business insight with quick time to value in a way that emphasizes teaching and enablement of data consumers."
Douglas Lam
Engineering Lead
15+
years of experience in self-service analytics
Former Looker Leaders
Founded by early-Looker employees and former Google team members
More Clients we worked with
Our Expert Leadership Team
Andrew Searson
Expert Data architect and developer with a track record of delivering
state-of-the-art data infrastructure. He led Analytics Teams for the last decade.
Previous experience:
Head of Analytics (Looker Sales) - @Google
Head
of Internal Analytics - @Looker
Bianca Nassif
At UOL, Bianca was responsible for Data Governance within one of the business units,
successfully leading Tagging and Optimization strategies, Governance planning, Migration support, as well as Trainings and
Workshops in Product Analytics.
Previous experience:
Head of Data - @UOL EdTech
Head of Data -
@Passei Direto
Services we provide
Data foundation & instrumentation
Tagging strategies, event schema design and quality assurance protocols for
accuracy
Analytics & dashboards
Funnel and retention analysis
Custom dashboards and reports
Custom dashboards and reports
Experimentation & A/B testing
Test design and implementation
according to Experimentation Framework
according to Experimentation Framework
Metrics strategy & OKRs
Aligning KPIs with product goals, building guardrail metrics
Product insight & roadmap consulting
Translating data insights into product decisions
Training & enablement
GA4 tagging workshops, Amplitude cohort training, Mixpanel dashboard
coaching.
Why our clients trust us?
Bianca consistently impresses with her ability to listen attentively and quickly
absorb new knowledge. This was a key driver for rapid evolution of the Data practice at Passei Direto and UOL EdTech.
André Simões
CTO at UOL EdTech
“It’s quite impressive that we were able to swap platforms with Shearwater and
still deliver the same experience while cutting costs, all in 4 weeks.”
Jon Beer
COO, Zapnito
Let's get started!
As specialists in Product Analytics, we provide comprehensive end-to-end services — from event
tracking design and governance to data pipelines, product metrics frameworks, experimentation, and self-serve dashboards.
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